5️⃣ Follow up post show To read the full blog post head over to #creativestanddesign #exhibitionstands #internationalexhibitions #marketingagency #globaltradeshows #exhibitionstandROI
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In designing a trade show booth, it is important to center on creating a practical and inviting booth entrance. This may be reached by making use of an open up structure which allows for easy access and attracts attendees toward the booth.
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Plus, we talk about how to measure ROI after the event—tracking leads, conversions, and customer feedback to determine the true value of your presence.
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The starting point for this project was the Ellipse Smart Pen and the 'Consciously Creative' launch campaign concept. As the new Ellipse Smart Pen was already an innovative technology, it was decided to center it on the experience. Thanks to the Moleskine smart pen, guests' drawings were digitized in Vivo time and uploaded to the cloud. In the next room, video walls with rear projections were created to offer guests total immersion in the Moleskine Ellipse world, complemented by drawings created by passers-by in front of them.